storage vendors are not telling you

5 Things Storage Vendors Are Not Telling You

Silviya Ivanova Blog 3 Comments

Storage is currently the most expensive and most complex piece in the data center and an integral part of any Cloud service – be it public, private or hybrid. Customers usually do not have enough information when buying from storage vendors and are often deceived by sales tactics and marketing propaganda. Terms like “software-defined storage”, “storage virtualization”, “server SAN” and …

Channel development strategy - StorPool Blog

Channel development for upraising B2B software companies

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How you go to market, sell and distribute a product is vital for any company. The strategies a company would adopt vary on the type of the business – its product, target market segments, competitive landscape, pricing policy, resources at company’s disposal, etc, etc. When and how you develop a channel strategy is vital for the success of any company …

What is software defined storage

What is Software-Defined Storage

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A lot has been said regarding “what is software-defined storage” (SDS). It has become an overused buzzword. Naturally, a lot of software-defined storage vendors try to use it for marketing and PR purposes and announce their existing or slightly modified offerings as “software-defined”. Some vendors have been especially blunt by trying to trick the customer to buy the complete opposite …

Shared storage solutions StorPool

StorPool: How and why we started

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We started StorPool at the very end of 2011. At the time our management team was running two other IT companies – one doing ultra-high performance networking software (now some of this is called software-defined networking or SDN). The other company was doing Data Warehouse consulting (now Big Data is the cool word for essentially the same thing). We were …